Leon de Bruxelles

Executive summary by Darmansjah

Léon de Bruxelles, founded in 1989, is a popular chain of restaurants in France that primarily serves moules-frites. The company is listed on the Euronext Paris stock exchange.

Léon de Bruxelles is to open its first restaurant in the UK in January 2012. Located at 24 Cambridge Circus in Covent Garden, London, Léon de Bruxelles will serve "a Belgian inspired menu centred around moules-frites".

History

In 1867, Léon Vanlancker set up business within a stone's throw of the Grand Place to run a five-table restaurant called A la Ville d'Anvers. In 1893, he moved a few meters from there to 18 rue des Bouchers and opened fr:Chez Léon.

Real growth started from 1958 when Brussels became known as the capital of mussels and French fries. Since then, the Vanlancker business has continued to expand. Today, it extends to nine buildings and more than one thousand meals are served every day.

In 1989, Rudy Vanlancker opens the first Léon restaurant at Place de la République in Paris. Other Léon de Bruxelles restaurants open in other districts of the city, including the flagship restaurant on the Champs-Elysees in 1991.[4] By 1995, Léon de Bruxelles opened its first restaurant outside Paris, with the restaurant of Montlhéry in North France. More openings followed and today there are 67 Léon de Bruxelles restaurants across France