Executive summary by Darmansjah
Megève is a commune in the Haute-Savoie department
in the Rhône-Alpes region in south-eastern France with a population of over
4,000 residents. The town is well-known due its popularity as a ski resort near
the Mont-Blanc in the French Alps. Conceived in the 1920s as a French
alternative to Saint-Moritz by the Rothschilds, it was the first purpose-built
resort in the Alps. Originally it was a prime destination for the French
Aristocracy. It remains one of the most famous and fanciest ski resorts in the
world.
The town started its development as a ski resort in the
1910s when the Rothschild family started to spend their winter vacations there
after becoming disenchanted with a Swiss resort, St. Moritz. In 1921, Baroness
Noémie de Rothschild (1888-1968) opened an important hotel which boosted the
resort's development. By the 1950s Megève was one of the most
popular ski resorts in Europe and attracted many wealthy individuals and
celebrities. Nowadays it is still visited largely by affluent people as is made
obvious by the real estate prices
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